# WIPE

> WIPE builds a website for a small business in Israel from what it already has online (its Instagram, Facebook page, LinkedIn, Google Business profile or current website) in minutes; building is free. iw.pe is the front door: a business pastes its link, and the site is built by the WIPE system made for its trade.

## The systems
- [WIPE for every business](https://app.iw.pe/llms.txt): sites for any trade, with services, products ordered on WhatsApp, booking and a dashboard.
- [WIPE Beauty](https://beauty.iw.pe/llms.txt): sites for cosmeticians and beauty clinics, with treatments, before-and-after results and booking.
- [WIPE Care](https://care.iw.pe/llms.txt): sites for body therapists and practices.
- [WIPE Art](https://art.iw.pe/llms.txt): portfolios and shops for artists and makers.
- [WIPE Around](https://around.iw.pe/llms.txt): Israel's local businesses on one map, with prices, opening hours and booking.
- [WIPE Around México](https://mx.iw.pe/): the same directory for México, in Spanish.

## Price
- Building and editing the site is free, with no credit card.
- Publishing it at the business's own address (name.iw.pe) is a subscription: ₪99 a month, the launch price (the regular price is ₪209 a month; whoever joins at the launch price keeps it). Cancel any time.
- Cancel any time from the dashboard. Each system's terms page (for every business: https://app.iw.pe/terms) has the full terms.

## For agents
- WIPE Around as an MCP server (Streamable HTTP, no key): https://around.iw.pe/mcp, tools search_businesses and get_business. Card: https://around.iw.pe/.well-known/mcp.json
- Its search API, described: https://around.iw.pe/openapi.json (also redirected from https://iw.pe/openapi.json)
- Every WIPE site and guide also answers in Markdown: <site>/llms.txt, <page>.md, or Accept: text/markdown.

## In English
- [Build a website from your Instagram profile, automatically](https://beauty.iw.pe/en/website-from-instagram)
- [Best website builders for a beauty clinic in Israel](https://beauty.iw.pe/en/best-website-builder-beauty-clinic-israel)

## Help
- [Help centre](https://iw.pe/help): how a site is built from each kind of link, editing, publishing and leads. Hebrew; English at ?lang=en.

## Free tools
- [Site check](https://iw.pe/tools/check): paste a business's web address and see whether it opens, is secure, fits a phone, has a phone and WhatsApp in one tap, and gives Google and AI assistants a title, a description and the business's details. Hebrew, no sign-up, nothing stored.

## The app
- WIPE · העסק שלך בכיס, the free app for business owners (iOS and Android, Hebrew): the business's inquiries, appointments, reviews and site in one place, with a notification for every inquiry and booking.
- App Store: https://apps.apple.com/il/app/id6820017375 · Google Play: https://play.google.com/store/apps/details?id=pe.iw.beauty
- What it does and what it does not (no automatic SMS, no deposits), in Hebrew: https://iw.pe/aplikatsia-letorim

## About
- [About WIPE (iw.pe)](https://iw.pe/en/about): who WIPE is, its systems, how it treats a business's information. Not related to any crypto token called WIPE. Hebrew: https://iw.pe/about

## Contact
- support@iw.pe